Chichvarkin E... A genius?

Read a book by Maxim Kotin '. Chichvarkin E. genius. ' Shocking leader of the largest network of salons and mobile electronics in Eastern Europe - Eugene Chichvarkin.

Although it is most similar to the successful novel about Russian businessman, is still made ​​for a series of tabs, which in future may help in my work and business.



Like not just a book, but also the main character commands respect as a businessman, in spite of the ambiguous (for many ) style of company management, relationships with business partners and marketing moves.

Chichvarkin - prodazhnik from birth. He likes to sell and most importantly he knows how to do it.
The more difficult the process of selling the more interesting. Merchants - the main people in the business and they can achieve the highest peaks.

If our country had more top managers and owners of companies with similar views on the business as a Chichvarkin (though not so shocking ) or innovative and viral, as Steve Jobs of Apple, Russia would have easily surpassed the economic development of the majority .

Take for example the Russian Post. They are once again complaining about the lack of finance:.
' Fees for postage cards and letters, packets will be increased. The decision was taken by the Federal Tariff Service of Russia.
As explained Elena Kuznetsova, a specialist in Public Relations AFPS Murmansk region, the indexation of tariffs will partly reduce the losses of the Russian Post and will be a step toward financial recovery of companies '.

And at the same time in the United States, the Post is one of the most successful financial services companies, and our complaints except for losses wrings such unrealistic prices for their services to organizations that every time you want to twist his finger to his temple all accompanied sovdepovskim service. And in the retail business? .
They, and the. everyone who wants to open its retail business. (not associated with the sale of goods / services of premium and luxury class ). or have already done it, but not impressed with the results. just need to read this book in which they will discover useful information such as:.
'To make a successful shop, you need to follow five rules. First - choose a good place. The place is so important that it even can be chosen as long as you have not yet decided what you will do. Open retail in places where there is a steady stream of people. If you reached a point in the backyard and you would like things are not bad - it's temporarily, until someone opens the shop where convenient. In some cases, removal from the ideal location to 50 meters can be hit hard by revenue. Slid into the corner - to write past the pelvis. '.

Drawing on his experience in the retail business, I agree with all of the five rules mentioned in the book, and especially with the first, which I cited the quote.

But the quote mentioned in the book about himself, in my opinion, boring process in the business - accounting:. ' I'm sick of talking about the ' boring accounting department '. If it is ' boring '. ,. it is only because the chief accountant of a bore '. :-).

In general see, charge the positives and build a successful retail business.

P. S. :. Learn Chichvarkin. ;.

Chichvarkin: ' I want ' Euroset ' became the most beloved Russian company. After that you can never spend money on advertising ... ;.

Chichvarkin - fashion.