We work with the context (AdSense, Direct, Runner ) is more efficient

Now, a little touch on the moment, as ad appears on your site: affiliate feels Spiderman your site and creates the basis of information collected on a set of criteria for the selection of ads for this page. In the future, as soon as the paid ads that match the criteria, they begin to show up on your site.

Now, in order.

1) What are the system?.

AdSense. - Google's system from. The main difference from other systems - the code is independent of the site. It works without intermediaries. Pay by check, there is another option for rapid speeds (for physicists). Calculation - once a month. Conversion of a check through the bank VTB - 15 % commission.

Direct. Yandex. - Jascha system. High bar for admission to the system (from 100-300 uniques a day, tematichnost ). The highest bids in runet, although they dropped a good crisis. The code for each site is unique. Conclusion - Yandex- Money, WebMoney, transfer to a / c. Calculation - once a month. Conclusion POISON on the map of Alfa-Bank - 0%.

Begun. - An independent system. Involved in the Rambler, Maile. It features low bids, independent of search engines and some fucker in the work, which is somewhat offset by working through an intermediary ( Zorka, for example). Output to webmoney. Calculation - the accumulation amount, but not more frequently than once every two weeks.

2) How is the cost per click (bid).

Pricing in the context of the auction - who gives more bets, he is shown above. Therefore, the competitive theme (' office partitions ', ' liquidation of the firm ' and m. n. ) The price per click rather high. However, there is one point on which there is a focus.

The most high-quality traffic for context systems is traffic from search engines relatives. T. e. total cost per click will be paid in Adsense in this situation: Google - Site - Click - Client. T. e. visitor who searches for a key phrase and get on your site, and there goes first click on the Adsense client, will bring you the highest profit. All other clicks will cost substantially less. The longer walks and a visitor clicks on Adsense in a single session, the smaller will be the price per click. At one point, he did stop to make money.

Conclusion: The sites are of little interest in the context of money. The ideal context for the visitor - the one that sebetsya the context of the first page. Hence, our task - to those who come to search, they slip on the context with the minimum chance to miss.

The second approach - gaining little on the high attendance. For example: in the Forums 20k/sutki brings to the context of the 20-40 bucks a day for almost a million hits. Calculate the CTR.

3) Make a site under the context of.

Based on the foregoing, there are two strategies - or good results in the search engine and the high relevance of the text on the website and ads. Either the high attendance at the amount and type of small bidah and general topics.

Here we consider the first option, because the second practice and all the way - a great mind to catch up with traffic is not necessary.

The cornerstone of our website - high traffic from the search. This implies that the site needs to be done in such a way that it was pulling traffic from the search for low self. Or drag it into the top optimizatorskimi methods for high-frequency MF. Simplifies the problem that the choice of the content of what defines a search engine optimize the site should be.

The first way leads us to the sites dorveepodobnym.

To make dorveepodobny site, choose a theme such as ' office partitions ', looking for content by topic and parse Kei, for example, from adwords. google. or ru. wordstat. yandex. ru. The stronger the bass, the better. Ideal dial 300-500 keev. Next you need to make a website. Now very popular dynamic dory, the principle which is quite simple: automatically based on the content and the list keev created a website where each page is optimized for a specific kei ( kei put in TITLE, META, H1, five times in the text and to enhance the effect can anchor in the link .

The site is ready - pour it on the server and pump bekami. You can xrumer can spam in social sphere, you can leave links to the forums, you can drive on the basis of catalog or bulletin boards. If only grew reference weight. Ideal prospamit every page, but this is no automatic method is extremely difficult.

I went to traffic - wait for clicks. Good dorveepodobny site if no redirects, live long and brings a lot of clicks. Over time, the site sags and die, if not growing and not updated. Or get a filter ' I am the last ' a gift from the competition or an abnormal increase in the reference mass and compaction keyami. But a year and a half - a very normal life span.

The second option - doing the site on the subject and start to pump links and articles in the top. The method is dangerous because a PS their views on who should be in the top, and the money needed to link every day. However, nothing ventured, nothing gained. There can greatly help ksapa, which allows to pump some pages in a single project.

4) Where to put ads. How to simulate the.

Everyone here has an opinion, but experience shows that there are two psychology sklikivaniya users: useless content on the site ads at the top, interesting content on the site on the subject of ads at the bottom of. The second option works best when there is a search engine traffic to the article itself (see. n. 1 ). The first option - m. e. nodding accommodation, on average, almost always works equally well, but the fantastic results are rare, the average CTR 1-2% at this position.

We must try to ensure that ads were designed in the style of the site: colors, fonts, size,. This is easily achieved in the Block Editor.

You can increase the flow of clicks by hiding under the context of the design elements. For example, a list of links (one of the types of ads in Adsense ) is converted into an excellent menu on the site. But the ads themselves is easily modeled by the news or bulletin board. A little imagination and find out where the context, and where the content - it will be difficult. However, it should bear in mind that Yandex and Google may impose sanctions on such a method of placing up to the suspension of the account. Begun more loyal.

Announcement within the text of the article, a limited scope, is perceived as a footnote. The only problem in the placement of this kind - the majority of the limited types of engines in the editing output of Articles: not so easy to learn to stick the engine a context between the second and third paragraph.

Accommodation only search feed is considered a violation of the rules and is suitable only for parking, when the domain is not used for the site, and only shows a list of random ad.

5) Optimize the content for ads.

Most webmasters are not interested in completely, which shows the context - but in vain. It should go to their website and the pages poklikat. Or access it through a search. Check the relevance of the ads in context and text on the page. The more relevant they are, the higher the probability of a click.

If the subject matter of the background of ads, it is ideal to make it a directory of organizations. If the ads are advertising, you should find articles that smotiviruyut user to click on the ad as a source of additional information.

You can, with a little programming skill to do something like cloaking - m. e. check the referees and, if the visitor has come to a definite Kay, then slip him a specific page. Or perform a dynamic seal. Or change the appearance of the page.

5) Selection of expensive keev.

There are studies that can help you to find a sample list of expensive keev. For example, tursezon ends and travel agencies are now tearing each other's throats in order to merge the last minute, including through the context. T. e. we assume that Kane ' last minute ' is expensive. Or ' trips to Turkey ', or ' turkey holiday '.

Come in and create a adwords campaign. To fill naparsennye Kei. Put a price of 11 cents display. Not? . Very helpful advords podyschet Kay price for each entry to shows. And our job - to choose Kei with the highest price.

In the direct cost of entry and first-place showing at the stage of the formation of campaigns. So here, with a slight jerk keyami can be fairly expensive to compile a list of phrases.

IMPORTANT! . Today the last minute and the relevant CPC reaches the 5 bucks at the end of August it will be irrelevant and will eat a massive advertising. And bid easily drop to 30 cents. So the price today - is the price today. For example, in October last year sank bids on almost all topics in the guidelines ( on average 40-60 %), slightly better than the situation in Adsense - they drop by 15-20%.

6) Actual Kei.

It is important to be able to predict the future! . And actually it would be mid-October to late December. Make saytik on and set the context.

Ohhh! . Hence, there will be many legal firms offering to do it for a similar price.

Ohhh! . Why not catch them on your site?.

Read news, watch the business channel. Hang on a wall calendar of important events in the next couple of years. Making the site under the Kei, who will work tomorrow, you reduce the price of such a promotion site at times.

7) Sites flash mobs.

The essence of the method - is the site for an explosive topic. The site, as a rule, stupid. Text is pumped keyami. Then all the fasts on social programs and displays in the top. Most scandalous projects themselves out of the top. Then put the context and the profit.

For example, it is possible before the next game in our football team to make a small page -voting ' Support scatter! ' . Or on the discussion forums. A couple of days everyone will reap the voting buttons at the top of the context and the bottom of the page. So for those three days you can earn as much as others do in a few months.

Context of the system are somewhat nervously to such systems. But the money is paid. For the technically nothing to find fault. But the traffic is junk, and the cost per click will just funny.

8) Sklikivanie and cloaking.

Cloaking - to divert the visitor, if he came from a particular page (the referee). Palitsya with difficulty, since it is not clear in advance what you have to forward a list of keev. However, it is still palitsya. Over time, the site receives abuse from competitors, or friendly visitors and flies away to the bath, and the ACC system in the context lochitsya together with all funds in the account.

Sklikivanie - please poklikat friends on context. This is done as follows: first one goes to the PS, there is for a specific Kay finds your site, goes to it and clicks on the context. Often, for any particular property with the highest cost per click. In small doses, it is not palitsya. In the large - taking part in a click- clubs or abuse (frequent clicks regular sklikivanie from one ip or cookies, etc. n. ) Shall be punished severely and quickly.

9) Examples.

CTR 5. 39% - the content directory of organizations, the subject matter - Jobs. Source of traffic - low in Google. Location ads: cap, four in a row.
CTR 3. 89% - copy-paste the content of news, a directory of hotels and tour agencies, theme - Tourism. Good position on a number of fat bass in Google. Cap, 4 in a row.
This blog - CTR 0. 21% of the average bid 9.8 cents. Between articles, 2 in a row or chart.
Forums - CTR 1. 17% of the average bid 6.7 cents. Cap, 4 in a row.
Website on loans ( copy-paste news, directory ) - CTR 3. 89% of the average bid 11.5 cents. Cap, 4 in a row.
Club bablorubov - CTR 0. 31% of the average bid 14.3 cents. content is missing. Center, two blocks of four in a row.

This performance on large numbers of. It is clear that caught clicks and a couple of bucks - but these are isolated cases.

10) becomes small in the big Kei.

The essence of the method - do a site under the context of. Achieve a situation where online ads are displayed only expensive. How to achieve? . all things are possible.

Then go to advords and buy ads on the previously naparsennye megadeshevye Kei. And merge with traffic advordsa to your site, where visitors will take part of the fusion of expensive ads.

The higher the difference between the price in the Adsense and advordse, the more your earnings and less trembling in the hands of that traffic does not pay off purchase.

Rumor has it that in such cases can be banned and your account shlopotat. I do not know how to direct, but there have been cases in Google.

You can make the scheme more abruptly. It is always possible to do filtering on the site visitors. The method of incremental information you translate a few pages a visitor to the announcement. It is true, is lost from the PS refka. But CTR cutoff. For example, the announcement of the tests, the person passes the test results, and instead gets the message - ' Press' and the announcement of context, and below the shallow ' results '. A sufficient percentage of visitors miss and hit his arm in the context of. In general, show imagination.

11) Summary.

The crisis has spoiled the fun in runet topic in the context of earnings. Bida sagged considerably, and consequently fell and gross earnings. Previously, it was quite possible to raise in a single site with a direct 100-1200 rubles per day, today, and 50 rubles - is already very well. Adsense - is no exception.

The problem and the fact that prices have not fallen on the links. T. e. before raising the site links, and beating on the context, it was possible to make 100 % profit. Now this method is highly questionable. And more hands reach -to-gray option: dory and prospamka. In addition, the strange behavior of Yandex more spoil a barrel of honey kontekstovikov. Today you are in the top - flight tomorrow for the second - fifth page.

However, the money is in the subject line, and they can earn. If you do not just put the code on the pages of your site in the hope that the visitor clicks on it.

12) Does not work.

System code in the sidebar is cut off by the visitors as advertising and ineffective. You can fix a little thing, concealing it under the menu, or announcements. But it is better to replace the teasers.

If the type of ads are too much different from the style of the site. This code is also truncated at the level of vision. Corrected by changing the style display ads.

Excess ads. Better than one ad in the right place than the maximum possible (in Adsense to four) on the body site. Although there are no rules without exceptions, but should not be abused. In addition, immediately displaying 16 ads, you deprive the visitor opportunities to poke masthead ads with high CPC. And depriving yourself of earnings.

13) features the contextual systems.

Adsense code works, accumulating information on each page, then selecting it under the ad. So first you see the junk ads and then pay. Catalyst for the cache are the visitors. The more pages reviewed by visitors, the more cash will accumulate Adsense terms and the sooner there will be paid advertisements. Consequently redkoposeschaemye sites give poor returns on the context - they simply do not reach the output of paid ads.

Direct's code displays the priority of messages with the last search in Yandex. T. e. If you are looking for ' tomatoes ' and then went through the tabs on the site for the construction of log cabins and there is a direct - you will see a tomato Ads. T. e. relevance of ads to content is not very direct. And therefore more clicks on the site, where more transitions from Yandex.

Code Runner hz, what is guided, but it looks like it works something like Adsense - saves cache under the conditions of the site. But if AdSense matches ads for content, the runner - by PLATFORM. T. e. conditions linked to the cache site and all web pages you'll see about the same set of ads. Consequently, the maximum effect in the runner from monosaytov - sites on the same topic. Multisite like the city portals, or in the runner sotsialok bring ridiculous money.

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